Author Topic: How To Build / Increase Web Traffic Part 1 - Long Tail Keyword Strategy (Read 168969 times)

kkchoon · « **on:** July 21, 2011, 03:38:00 AM »

It doesn't matter if you are running an online business or trying to make money building Adsense / affiliate niche sniper site, you won't be successful if you don't know how to increase traffic of your website.

Not all the traffic is equal, what you need is targeted traffic. You can promote your website as guest writer for authority sites, and your article must be well worth the publication! This is not a bad idea, you can easily get tons of traffic to your website with the minimum effort. All you need is provide some contents for those authority sites.

There is a better way to build traffic... you create keyword targeted content on your website, find tons of long tail keywords and create article for each keyword, then create a bunch of backlinks to each article. Most probably 50 indexed backlinks for each article will get you to page 1 or even position #1!

What is Long Tail Keyword?

Long tail keyword is a keyword build up from more than 2 words, for example:

Short Tail / Main Keyword - Weight Loss
Long Tail Keyword 1 - Lose Weight Fast
Long Tail Keyword 2 - How To Lose Weight Fast in 7 Days

How To Implement Long Tail Keyword Strategy?

Long tail keyword are usually low in SEO competition, hence you can easily rank them on page 1. Although each long tail keyword might only bring you 100 visitors a month, but add up would give you a lot of traffic. You don't have to wait a long time to see massive traffic build up!

How To Rank A Keyword On Page 1?

I'm gonna keep this simple. The basic rule of ranking a long tail keyword article on page 1 is optimising your article for a particular keyword, all you need is include the keyword in each different section of the article:

The title must contain the keyword
The first paragraph must contain the keyword
The middle paragraph must contain the keyword
The last paragraph must contain the keyword

or repeat the keyword on each paragraph, and each paragraph must have 100 ~ 200 words.

Using this simple technique to prepare your article, and next build some backlinks with the targeted keyword to the web page where you post the article.

When your website received enough link juice, you can build less backlinks while still able to rank for the keyword of similar SEO competition! That's why building backlinks to long tail keyword articles not only get you the traffic, it helps raise your website's Pagerank and boost the ranking of even more unexpected long tail keywords!

Why Don't We Target The Short Tail Keyword?

Surely, you can do that, but a short tail keyword requires a lot of backinks and a good site structure to rank on page 1, and it might take you months or even years to rank on page 1, and you won't get much traffic if your site is not on page 1!

Many people failed to see traffic because they are targeting a too competitive keyword, and they give up before any of the keywords hitting page 1. Here are some disadvantages of the short tail keyword:

Too competitive, takes a long time to rank on page 1. In other words, it takes time to see traffic
Too competitive, even you've ranked on page 1, you must have a long term link campaign for these keywords
Less targeted, usually a research type of keyword, it won't convert as well as the long tail keyword

I hope you now have a general idea on how to increase your website traffic using the long tail keyword. In the next post, I'll discuss with you in details about how to do a proper keyword research to discover these long tail keywords.

kkchoon · « **Reply #1 on:** July 23, 2011, 04:48:53 AM »

When people talking about keyword research, they will go directly to Google keyword tool and start picking the most traffic keyword with rather high SEO competition, that's the main reason for failure!

When picking the right keyword, we have to consider 3 factors:

1. Keyword search volume
2. SEO competition
3. Keyword type - There are 3 types of keywords:

a) Research keyword - Least valuable, they present an introduction of a topic, something we start to learn about a topic.

b) Problem / Solution keyword - When there are not many free solutions out there, the problem & solution keyword will become a valuable opt-in keyword. To convert these keywords, you still have to lead them into buying mode in your email series.

c) Buying keyword - This include the product name, solution or cure for a particular problem, people are ready to buy at this stage, this is the gold mine of all keywords!

When we build a website, we want to start with the Problem / Solution & Buying keywords, research keywords are a waste of time! What you first needed to make money from a niche is to find the problem & solution to it, and the proper products / services to promote to your visitors or list subscribers.

Ok, let's take a look at what I mean:

First, we expand the keyword from the topic - "Weight Loss".

Please note that "Weight Loss" itself is a research keyword, people who enter this keyword are looking for more information, they are not ready to buy yet! I will not target this keyword for 2 reasons:

This is not a buying keyword
This keyword has extremely high competition

[/b]

Why would you want to spend a fortune to rank a keyword that don't convert well?

Let's look at the other long tail keywords.

Quote

Research Keyword
================
meal plans for weight loss
weight loss workouts
weight loss exercise
best weight loss program

Problem / Solution Keyword
==========================
weight loss solutions
online weight loss programs
fast weight loss
effective weight loss

Buying Keywords
================
The Actual Product / Service Name which is not shown in the initial research

BTW, before we proceed further, you want to change your search result to "Exact" and "Phrase" match, ignore the "Broad" result, they don't really tell you anything besides the actual market size of that keyword!

For example,

Weight Loss Programs has 368K broad searches, 90K phrase searches and 33K exact searches every month.

What does this means? In all the search query the user enter, something like

Quote

good weight loss programs
good programs for weight loss
bad programs to avoid for weight loss
programs to help me in weight loss
lose weight course

It doesn't matter how the keyword is arranged, or even some related search phrases. They are all count as a broad match. That's why the broad match search count is never accurate, if you use that to estimate traffic to your website, they will never work.

Next, the phrase match, keyword that are enter in the exact sequence are counted, for example:

Quote

Weight Loss Programs Before Wedding
Weight Loss Programs After Pregnancy
Good Weight Loss Programs
Best Weight Loss Programs

You'll notice that the exact keyword exists in all the above keyword list. That's the phrase search.

Lastly, the exact match. This is the simplest to understand:

Weight Loss Programs

This is the only keyword considered as an exact match. The actual search count will reflect the actual monthly search volume for this keyword, we build traffic to a website using this reference as the standard measure.

Not all search engine users for this keyword will visit your website, so we will take the ranked #1 website as a reference point. If you ranked #1 for this keyword, you can expect 40% of the traffic flows into the first position!

For example, "Weight Loss Programs" received 33K exact match visitors a month, that means you have 33K * 40% = 13K visitors to your website if you rank on first position for this keyword.

How To Uncover More Long Tail Keywords?

Now, we have to look at only the "Phrase" VS "Exact" match result to find more long tail keywords for a particular Problem / Solution or Buying keyword.

Again, we look at "Weight Loss Programs", it has 90K VS 33K differences. That's a difference of 57K, this indicates there are a lot of long tail keywords waiting for discovery!

We can use special tools like Super Suggestor or Keyword Sniper Pro to expand more long tail keywords, or we can do this manually, it may take a lot of time. Let me show you one way to do this using Google Suggest. Just type the keyword in the Google search box, Google will show you the list of suggested long tail keywords, that's how we discover more long tail keywords.

We enter the keyword "Weight Loss Programs" + "a", after extract all the keywords, we continue with "Weight Loss Programs" + "b"... and so on, this way you'll discover almost all the keywords from a to z!

For some keywords, you might want to try "a", "ab", "ac" to uncover even more results, Super Suggestor and Keyword Sniper Pro will get them easily, you really don't want to do this by hand.

Here are some of the filtered exact match result:

Quote

"Weight Loss Programs for Women" - 2400
"best weight loss programs for women" - 120
"Weight Loss Programs for Men" - 1300
"Quick Weight Loss Programs" - 720
"Weight Loss Programs Online" - 480
"residential weight loss programs for adults" - 120
"Weight Loss Programs That Work" - 390
"Weight Loss Programs That Really Work" - 210

If we build a site around these keywords, expected traffic when all keywords ranked on #1 will be 5740 * 40% = 2296 ready to buy visitors / month!

That's not all, remember the main keyword - "Weight Loss Programs"? After you've ranked all the long tail keywords of the main keyword, the next step is to push the main keyword to the first page!

This main keyword alone has 33K searches every month, if you ranked all the sub keywords to top 3 position, you most probably already build enough link juice to at least boost the main keyword to top 50 positions, now all you need is some extra pushes and you'll hit page 1 for the main keyword.

You can expect a 5K to 10K range of traffic every month from just this one major keyword and its' long tails, that's how you build / increase web traffic!

One of the vital factors here - You must link back to the homepage with the main keyword, and your homepage should be targeting the main keyword!

We can expand the same procedure to finding more buying keywords to increase the website traffic anytime, and ranking these long tail keywords are relatively easy.

kkchoon · « **Reply #2 on:** July 24, 2011, 10:56:49 PM »

Do you ever notice that some traffic sent by Google are not from your targeted keyword? How did that happen? What if we can leverage this and create a powerful non-targeted keyword magnet, wouldn't this gives you a lot more traffic? These non-targeted traffic might or might not be converting well, but they all contribute to your overall traffic and sales, if you can get more traffic, you might be able to uncover some good keywords from the organic search.

Before we talk about how to build the site, let's find out how this works...

Google will rank your site for certain keywords based on the algorithm calculation, and if those keywords are not very competitive, and your site had received enough link juice, Google will rank those keywords for your site! That's why building your own authority site are much desirable as compared to using web 2.0 or articles to attract traffic, because eventually you'll receive enough link juice to rank for many extremely low competitions long tail keywords! This happens even if your post doesn't have any backlinks, because your domain is powerful enough to rank them, it is just like how you leverage web 2.0 and article directories, you want to rank your article on high PR authority domain.

Simple and Easy Way To Increase Web Traffic

Now you are creating your own authority domain, and you can easily increase your web traffic with even more extremely low competition long tail keywords. Let's say you have 10 extremely low competition long tail keywords with each bring you 1 visitors a day, that's a 30 visitors/month X 10 sites = 300 extra visitors / month to your website, even without any kind of backlinks!

Here's what interesting. There is a way to increase your relevant keywords ranking, this method can multiply your backlink effort 10X times or even more! This is nothing new, it is called SEO Silo site structure.

The SEO SILO Structure

You can find more information about SEO Silo when you Google it around, I'm not going to talk about the details here, but what I want to share with you is the proper way to leverage SEO Silo and turn your site into a traffic magnet!

Like in the previous post, below is part of the SEO Silo structure:

Quote

Main keyword - Weight Loss Programs

Sub Keywords
===========
Weight Loss Programs for Women
best weight loss programs for women
Weight Loss Programs for Men
Quick Weight Loss Programs
Weight Loss Programs Online
residential weight loss programs for adults
Weight Loss Programs That Work
Weight Loss Programs That Really Work

Please note that the sub keywords are directly related to the main keyword, they are the drill down version of what many people might search of the main keyword. I have drill down "Weight Loss Programs For Women / Men" and found these3 extra keywords with some traffic:

Quote

Best Weight Loss Programs for Women over 40
Weight Loss Programs for Women Over 50
Best weight loss programs for men

From the above information, most probably I will structure my site like:

Quote

Weight Loss Programs
==> Weight Loss Programs For Women
======> Best Weight Loss Programs for Women
======> Best Weight Loss Programs for Women over 40
======> Best Weight Loss Programs for Women Over 50

==> Weight Loss Programs For Men
======> Best Weight Loss Programs For Men
======> Best Weight Loss Programs for Men over 40
======> Best Weight Loss Programs for Men Over 50

==> Weight Loss Programs Review
==> Quick Weigth Loss Programs
==> Weight Loss Program Online
==> Weight Loss Program That Works

==> Weight Loss Programs For Adult
======> Residential Weight Loss Programs For Adult

Create / Include Content That Make Sense and Benefit Your Readers

You'll notice I've grouped and expanded the content, and may add any relevant content that would benefit my visitors. Although I try my best to find long tail keywords with decent traffic, but sometime you should include keywords that make sense and would help you make your site better with more complete information.

I have yet shown you those very little traffic long tail keywords, which don't require any backlinks to rank, you can skip the link building process for them but they still bring you decent traffic when your site received enough link juice, and you have a certain amount of these long tail articles that add up to a decent number! They might double targeted traffic to your site, so don't ignore these mini traffic machines!

IMPORTANT: If you think this post is useful, download my full SEO Strategy here: ===>>> Nuclear Traffic Storm

Feel free to leave your feedback here, and ask me if you have any questions.

gregory · « **Reply #3 on:** July 28, 2011, 11:03:55 PM »

hello,

Great post my friend,wonderfull, and complete value.I'm an owner of ha reputable seo firm, and i would just like to say, you taught me something.I'm very happy youve decided to open your forum, i'm actually in the process of opening mine as well.Keep up the amazing work!!

Greg Smith

kkchoon · « **Reply #4 on:** July 28, 2011, 11:58:38 PM »

Thanks Greg!

Glad you like the post. Feel free to feedback if you have any questions and good luck to your new forum too!

joeho · « **Reply #5 on:** July 30, 2011, 01:30:44 AM »

Great guide... as for me i normally use keyword ninja, keyword optimizer pro and google keyword tool to generate a long list of keywords. After that use excel spreadsheet to remove the duplicates.

Once all these is done load up to market samurai to find the low competition and high searches keyword

kkchoon · « **Reply #6 on:** July 30, 2011, 04:21:21 AM »

Hi Joe, welcome to the forum.

Thanks for sharing, expanding keywords are the first thing, there are many sources beside keyword tool we can use to discover more keywords, places like:

1. blogs
2. forums
3. social medias
4. amazon
5. ebay
...

moramo2332 · « **Reply #7 on:** July 31, 2011, 01:32:26 AM »

Thanks Kok for very informative post I just want to ask you for type of keyword that start with first word "How to" is this are buyer keyword ? let's take an example of niche keyword "how to get rid of yeast infection" if we got good content that provide good answer to this question "how to get rid of yeast infection" and we recomend product for example ClickBank offer "yeast infection no more" or any other product with good offer relative to yeast infection cure, Kok what do you think will keyword "how to get rid of yeast infection" convert into sales or no ?

I would appreciate it if you can give me an answer to this question

kkchoon · « **Reply #8 on:** July 31, 2011, 06:46:08 AM »

Quote from: moramo2332 on July 31, 2011, 01:32:26 AM

Thanks Kok for very informative post I just want to ask you for type of keyword that start with first word "How to" is this are buyer keyword ? let's take an example of niche keyword "how to get rid of yeast infection" if we got good content that provide good answer to this question "how to get rid of yeast infection" and we recomend product for example ClickBank offer "yeast infection no more" or any other product with good offer relative to yeast infection cure, Kok what do you think will keyword "how to get rid of yeast infection" convert into sales or no ?

I would appreciate it if you can give me an answer to this question

Yes, these type of keywords to me is valuable, but not a direct buying keyword. Please note that the example you gave here has a lot of emotion and desire, the desire to cure yeast infection, that's a strong indication that they will convert well.

Problem & Solution kind of keyword is valuable, you can easily get opt-in and follow up to convert them, all you need is give useful advice to build your reputation and trust, and then recommend a solution / product for your customer, they'll buy once they think that you are trustworthy.

Research keyword is almost useless, very hard to get opt-in and conversion, try to skip these keywords when building a money site.

moramo2332 · « **Reply #9 on:** July 31, 2011, 10:41:42 AM »

Ok Kock' Thanks for reply I am wondering about one keyword that you didn't mention in your post kw that has last word "treatment" let's say kw "acne treatment" is this is buyer kw ? not sure but I think yes people who search this kw have problem with acne and they looking for solution to treat acne so if we have a good site that has good content and provide answer for selecting the right acne treatment then people may buy..

moramo2332 · « **Reply #10 on:** July 31, 2011, 10:47:28 AM »

and one more question as you said "Research keyword is almost useless, very hard to get opt-in and conversion" so Kock are you consider kw "how to get rid of yeast infection" just research keyword or people looking for cure and solution in order to cure they yeast infection typing kw "how to get rid of yeast infection" Wich one ?

kkchoon · « **Reply #11 on:** July 31, 2011, 11:26:25 AM »

how to get rid of yeast infection
anxiety treatment
acne treatment
acne cure

These are problem & solution keyword.

Product or services to cure these problem are buying keyword, for example: one of the most popular anxiety treatment program - panic away is a buying keyword, all relevant to this keyword is buying keyword. Like:

Panic Away
Panic Away Review
Does Panic Away Work
Panic Away Testimonial
Buy Panic Away
Panic Away Discount

I build sites based on Problem / Solution & Buying Keywords.

moramo2332 · « **Reply #12 on:** July 31, 2011, 12:13:00 PM »

Kok thanks for reply" about over three month ago I create site trying to rank for kw "kidney diet" which is not very competitive it has around 292,000 pages in quotes and there is one good ClickBank product that I pick relative to diet topic my site currently is on page 2 on Google so Kock just to ask you this kw that I pick "kidney diet" is this is Buying solution Keyword or problem & solution keyword which one ? Thanks in advance

kkchoon · « **Reply #13 on:** July 31, 2011, 07:34:41 PM »

I think kidney diet is a research keyword, you should expand the keyword into more details, find those questions and solution, build your site base on that. You can find blogs and forums to brainstorm for more keywords, use Amazon to find relevant books and the table of content, you should find some interesting keywords...

moramo2332 · « **Reply #14 on:** October 16, 2011, 01:45:55 PM »

Hi Kok Choon I have very interesting question for you that I would like to hear your opinion what do you think, I am only who asked this question on this forum it's about which site will generate more sales that is ranked top on the google.

Let's say searcher's typing keyword "Panic Away" and there is 5 sites on position #1 to #5 that they have site for Panic Way and they all offer same product for Panic Way, so which site will generate conversion here ?

Visitors will see on the first page of Google that all 5 site are about "Panic Away" so they will visit first site to see what first site is about and what it has to offer so visitors visit affiliate offer ClickBank product and they satisfied but they want more to make sure is this is right product so they leave site that is ranked #1 and they visit site below.

First site that is ranked on position #2 they check second site and they see that this site offer same solution for "Panic Away" then they leave that site end they visit site on spot #3 to see what that site has to offer and that site offer same ClickBank product for "Panic Away" so they visit site on spot #4 and #5 to get more info about "Panic Away" and those two sites offer same product so visitors see that all 5 sites that are ranked for "Panic Away"offer same solution so visitors said that this product is right solution and want to make a purchase...

this could be very tricky for losing conversation if we ranked #1 on Google if other sites below offering same product as site ranked #1 on Google, so what is the your opinion which site will generate sale here ? site ranked #1 or site ranked #2 or site ranked #3 or site ranked #4 and #5 as they all offer same product for "Panic Away" ? what is the your opinion which site here it would be a winner to generate a sale..

SEO Speed Sight Forum

News:

Author Topic: How To Build / Increase Web Traffic Part 1 - Long Tail Keyword Strategy (Read 168969 times)

kkchoon

How To Build / Increase Web Traffic Part 1 - Long Tail Keyword Strategy

kkchoon

How To Build / Increase Web Traffic Part 2 - Keyword Research

kkchoon

How To Build / Increase Web Traffic Part 3 - Build A Natural Search Traffic Magn

gregory

Re: How To Build / Increase Web Traffic Part 1 - Long Tail Keyword Strategy

kkchoon

Re: How To Build / Increase Web Traffic Part 1 - Long Tail Keyword Strategy

joeho

Re: How To Build / Increase Web Traffic Part 1 - Long Tail Keyword Strategy

kkchoon

Re: How To Build / Increase Web Traffic Part 1 - Long Tail Keyword Strategy

moramo2332

Re: How To Build / Increase Web Traffic Part 1 - Long Tail Keyword Strategy

kkchoon

Re: How To Build / Increase Web Traffic Part 1 - Long Tail Keyword Strategy

moramo2332

Re: How To Build / Increase Web Traffic Part 1 - Long Tail Keyword Strategy

moramo2332

Re: How To Build / Increase Web Traffic Part 1 - Long Tail Keyword Strategy

kkchoon

Re: How To Build / Increase Web Traffic Part 1 - Long Tail Keyword Strategy

moramo2332

Re: How To Build / Increase Web Traffic Part 1 - Long Tail Keyword Strategy

kkchoon

Re: How To Build / Increase Web Traffic Part 1 - Long Tail Keyword Strategy

moramo2332

Re: How To Build / Increase Web Traffic Part 1 - Long Tail Keyword Strategy